A person well-known for their social media presence. They are usually a person who has expertise in a particular area and are able to comment and hence ‘influence’ their target audience to buy the products they promote. Social media influencers are popular with brands across the world as they are often trendsetters and with their help they boost product sales by using a product. Influencers can earn large amounts of money and are often online celebrities. The footballer Ronaldo is an example of one of the world’s top influencers.